Midfunnel Campaign
As the lead Art Director and designer for Amazon Business’ first “Mid-Funnel” campaign, I was tasked with delivering design concepts through final designs across social media and paid media to help bring more education to potential customers about Amazon Business. Video was made with an external agency, with quality control and art direction done by myself and our Creative Director.
Results:
Purchasers who saw the Mid funnel campaign:
-Completed 3X more lead forms.
-Registered for 3.5X more webinars
-clicked on social ads 18X more than those that just saw the mass advertising campaign.
The Mid-Funnel campaign increased business purchasers’ consideration of Amazon Business, and helped differentiate Amazon business from Amazon.com
Wall Street Journal Print Ad
For Amazon Business’ reshape event, I helped design a full page print ad and a newspaper wrap to be handed out on the first day of the event.
Results:
-Outperformed global full-page norms by an average of +37 points.
-87% recalled the print creative, increasing to 92% among target audience.
-All metrics surpassed print benchmark norms, including:
-Website visits, +53 points vs. the norm.
-Very easy to ID advertiser, +44 points vs. the norm.
-Recommend +41 points vs. the norm.
On-Site Events
As an embedded member of the Amazon business Design team, I helped produce assets for numerous on-site events such as Black Friday/Cyber Monday, Labor Day, Back to school sales and more. My role involved producing up to hundreds of static assets, as well as animating videos and GIFs to be played onsite.