Social and Digital campaigns
A majority of the work I did for Google involved producing quarterly digital campaigns for social media and digital use. Working primarily with Google Fi, and the Google Chromebooks team, The campaigns involved producing up to 60 different assets for use across Linkedin, Instagram, Facebook, Reddit and Youtube for each campaign.
Making a more contextual Banner
Using data to find trending topics, we worked with the Google team to produce digital banners that were more contextually relevant to users and their interests. Working on a weekly cadence, I helped produce banners that spoke to the trending topics and interests of the times - topics such as Fantasy Football, F1 Racing, Olympic Surfing, The White Lotus, and more were hinted at with Imagery and copy. The results were a much more successful banner - bringing higher view-ability, and a more efficient viewable CPM.
Video Ads
See below for some of the video work created for use in social media and youtube pre-roll ads.