Citrix needed a campaign to help educate consumers on what their product does. By providing a secure and centralized computing experience, Citrix allows teams to share data and collaborate in real time, This is how the future works.
For this campaign, I helped source clips, edited the spot as well as animated the titles and end sequence.
My work for Avis was largely focused on Video for broadcast, online, social and Internal use. I also was asked to do some print work for magazines, and their Car Sales division.
To launch OFX in the United States, we took over San Francisco's Embarcadero station with a series of print ads featuring local quirks only those in San Francisco would understand. We later helped develop an online seller video to help raise awareness of their product globally.
My role as an art director for the print ads was to layout and prepare each ad to go to the printers. For the video, I was involved with art directing/storyboarding the animation, and helped build the final animation.
For 3 years, I worked with Biomarin to help the PKU community. PKU is a rare genetic disease that requires a very strict diet, and can have very serious consequences to the brain if left unchecked. We have helped Biomarin update their various websites for the disease, (links to live sites: PKU Brain, PKU.com, and Kuvan ) and created a lot of branded and unbranded social content to educate the community.
For the videos, my role involved helping with shooting and setting up lighting, as well as editing and creating the title, lower third, and interstitial animations. For the website, I worked with a team of UX designers, copywriters, and a strategy team to help bring the final product to life.
A glimpse at how I see things through the lens of my little Canon film camera. I have put these in here in no particular order, just a nice little gallery of my photos. To me it shows a little slice of Americana.
